The website was registered in February 2007, with an online shop selling a variety of related merchandise featuring the slogan, ranging from T-shirts and bags to deck chairs and chocolate bars. The Imperial War Museum in England has approximately six and fifteen additional copies were found in February 2012, where they were appraised on the television show Antiques Roadshow. As of 2012, Barter is not the only place that houses original copies of the poster. According to Mary, they had sold over 40,000 copies by March 2009. Not knowing its origins, the couple had it framed and hung it in the shop, where they began selling prints of it the following year. In 2000, Stuart Manley and his wife Mary found the poster folded at the bottom of a box of old books they purchased at an auction for their Alnwick, England bookshop, Barter Books. Though more than million of these posters were originally commissioned, after the war ended they were kept in storage where most were destroyed. Defend It With All Your Might" and "Your Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory." It was intended to be used to strengthen morale in the event of a large-scale attack or occupation, which many considered inevitable at the time. The Keep Calm and Carry On poster was commissioned in 1939 by the temporary Ministry of Information in England, following the printing of two other inspirational posters stating "Freedom Is In Peril.
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